Principle 

Gutter Kitties Book (Adopt cat)

Get more people knowing Gutter Kitties and adopting the cat. Earning money and more people donate it.

Showing the love between cats and kids.

The most important thing is they free up more space for Gutter Kitties to accept another deserving kitty and thus saving another life...and so on and so forth. This is simply essential to the running of Gutter Kitties!